The objective of the focus action "Detox and Superfood" products" was to review the overall presentation (including product-related information) of these products, which are mostly marketed as food supplements. Increasingly, these products are advertised with claims about wellness, health or nutritional trends. The claim "Detox", for example, is an inadmissible health claim that implies a cleansing or detoxifying effect. 78 samples from all over Austria were examined. 41 samples were objected to more than once:
- Ten products showed unlawful nutrition and health claims
- Five samples were found to contain misleading claims with regard to alleged "detoxifying effects
- 31 samples did not comply with the provisions of the Food Supplements Regulation or the Food Information Regulation.