The aim of this focus action was to test "natural" hair dye products with regard to their safety and suitability for deception. 23 samples were examined. Nine samples were objected to, most of them several times:

Nine samples used the following misleading claims:

• Products from one manufacturer advertised naturalness, which the products did not have due to their composition
• Samples from one manufacturer used advertising claims to suggest a level of safety that the product did not possess due to its composition
• Advertising with henna, although none was used
• Inadmissible advertising that the end product had not been tested on animals

Two samples were additionally objected to because of missing mandatory labeling elements.